Thursday, February 9, 2012

Moose Milk t-shirt

Yay! More t-shirts! So I'm stuck around in Portage La Prairie (read: middle of nowhere on the prairies) waiting for my first flight training, so I have loads of time to do some drawing (and avoid studying). The idea for this design came from the fruitful night that also brought about the Teamwork shirt. Moose Milk is a drink that originated either with the RCAF or RCN, and is basically a mix of milk, ice cream, and a few different types of liquor. The recipes are all a little different. The idea was to make a fake, vintage looking label, as though it were an actual brand. The slogan came from a mash-up of a few different things I read on old snake oil bottles while I was doing the research for this. It's dated to 1909 because that's a date of the establishment of the RCN, and I've always heard it most closely associated with the navy.

Here's a picture of how it started out. This is where I realized that I would have to use computer generated text, and adjust it to look hand drawn rather than actually drawing it out. This is the first design I've done by hand out of the last few t-shirts because it needed that imperfect, vintage feel:

So I kept the outline, adjusted all the text to look less computer-generated (holy labour intensive), and added some colour:

Even though I put a bit of a vintage filter on it, it just wasn't enough, which is why I ended up actually cutting out some of the label for the final version (at the top), so it looked really worn out. I'd originally thought about having it on a light shirt, but as it turns out is also looks really good on some of the darker colours.

You can pick out the colour yourself, though: Purchase it at

No comments:

Post a Comment